This October, Nike celebrates the 35th anniversary of the Nike Air Force 1 with the Force is Female collection: bold footwear designed to embody the empowerment of a generation of fearless females.
The Nike Air Force 1 – which started life as a basketball shoe – has long inspired athletes and artists, from court to street. This classic and versatile sneaker has become a symbol of self-expression, and now the Force Is Female collection reimagines the iconic silhouette for women who value realness, toughness and creativity.
Marking the release, Nike has teamed up with Lady Leshurr, ‘Queen of Grime’, and a Female Force crew – a group of seven inspiring, fierce female creatives – to conceptualise styling and visuals for her seventh “Queen’s Speech”, the latest in a series of independently-produced, searingly honest and famously witty freestyle videos that have established her as a leading voice in UK culture.
The very first “Queen’s Speech” opened on a close-up of the Air Force 1, one of Lady Leshurr’s favourite footwear styles. Now, two years later, the seventh freestyle in the series showcases the Force Is Female collection whilst taking the series’ signature creativity, eloquence and humour to new heights.
The collective force of seven women created the seventh “Queen’s Speech”, Lady Leshurr’s first allfemale project. This crew is made up of:
THE QUEEN – LADY LESHURR – Well respected UK Rapper, who has gained fame for her witty Queens Speech freestyles and catchy singles. Her unique rap skills have made her an undisputed female talent in the male dominated UK rap industry. Lady Leshurr is empowered to drive change and stands tall to any limitations, earning herself the title of ‘first lady of Grime’ in the UK.
THE STYLIST – SAVANNAH BAKER – Stylist, Photographer & Creative Director, Savannah, was born in London with early childhood influences from growing up between the triangle of New York, London, and Jamaica. Her surroundings and upbringing have immersed her in a range of cultures, art practices, fashion movements, and music genres, all of which inspire and inform her eye for creating bold and energetic streetwear looks.
THE PHOTOGRAPHER – AMBER DIXON – Amber Dixon is a young photographer born on the isle of man. After moving to London at 18 to study photography at The London College of Fashion, the city has continuiously provided her with the eclectic mix of people, places and cultural scenes that keep her constantly inspired.
THE MAKE-UP ENTREPRENEUR – MDM FLOW – Florence Adepoju “Flow” is the entrepreneur behind MDM Flow Beauty. Born from frustration of not being able to find lipstick tones that suited her complexion, Flow launched hip-hop inspired beauty brand MDM Flow, designed especially for black skin, changing the face of the beauty industry.
THE ART DIRECTOR – SOPHIA TASSEW – After dropping out of university at 19 to create her own artistic path, self-made art director Sophia Tassew has been making waves in London with the launch of a series of personal projects which focus on feminism, grime, U.K. rap and arthouse cinema.
THE NAIL ARTIST – KIONE GRANDISON – Kione is a recent graduate from Wimbledon College of Arts with a BA in Fine Art painting. Throughout her art practice she explores ideas surrounding Black culture, the black beauty industry and the significance within it. Kione sees nail art as a creative outlet which can be directly linked to her art work.
THE REPORTAGE PHOTOGRAPHER – DANIKA MAGDALENA – Danika Magdelena a.k.a Sirius Film is a fashion photographer from London. Sirius Film was the evolution of Danika’s begins as a fashion blogger. She has documented London’s who’s who, from musicians and artists, to models, and all-around creatives.
The full collection and the Nike Air Force 1 ’07 is now available in women’s sizing on the Nike App, nike.com and at select retailers.