The people who wear Dr. Martens are DIFFERENT.
From stylists to skaters, punks to poets, and rockers to rude boys, each and every Doc’s wearer is identified through their unique and individual style, yet connected through a rebellious spirit and a burning desire to do things their own way.
This season the diverse history of Dr. Martens, from humble work boot to subcultural icon and coveted fashion item, is the common thread deep within the stitches of every shoe and boot… sewing comfort, durability and distinctive style into the core of the AW17 collection. This is shown through an series of campaign images featuring 27 different characters chosen for their distinctive personalities, all wearing Dr. Martens styles that perfectly suit their look and lifestyle.
We’re encouraging individuality and self-expression through Dr. Martens footwear.