PUMA and Sophia Webster Unveil Debut Collection

This Autumn sees internationally-renowned British accessories designer, Sophia Webster, collaborate with Global Sports Brand PUMA.Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear, translating it into PUMA’s innovative designs that are rooted in sports to create a stand–out dance inspired collection of sneakers, apparel and accessories.

Unique new silhouettes complement a curated selection of PUMA’s well-loved classics across two contrasting colour drops: The first sees sleek sheer black performance fabrics intertwined with textured flock hand-drawn patterns, punctuated with touches of fluorescent and the vibrant Birds of Paradise print; second follows a rainbow of soft candy coloured pastels, toughened up with iridescent foils, bold graphics and sports mesh detailing.

PUMA’s latest Pearl sneaker features an exclusively crafted Sophia Webster rubber cage design in a kaleidoscope of striking colourways with clever finishing touches. The iconic PUMA Suedes, one of Sophia’s dance class favourites, feature fresh new colourways with translucent rubber soles whilst the PUMA classic Leadcat slides get a Sophia Webster update with metallic embroidered artwork and fluoro highlights.

Drawing on her passion for design, music, streetwear and dance Sophia Webster holds nothing back with this debut collection. Each piece promises a unique style, perfect for dance class or downtime.

The first drop of the PUMA x Sophia Webster collection releases on 5th September exclusively at sophiawebster.com.

Available globally in PUMA stores, PUMA.com and select retailers on 9th September.

Selected retailers: Selfridges/ Size?/ Harvey Nichols/ Offspring.