PUMA Team Up With UK Collective Vibbar

UK Collective Vibbar, founded by London presenter Poetscorner, joint managed by Weezy and including rappers Skits, Jords, Skribz, production outfit, TheConfect and Dorian and fine artist Yinkasays, have partnered with PUMA to highlight their latest TSUGI silhouettes as part of the #RUNTHESTREETS campaign TSUGI, which translates to ‘next’ in Japanese is inspired by the performance innovations of contemporary footwear tech as well as Japanese design traditions.

#RUNTHESTREETS gives a voice to key creative individuals who represent their city through hard work and hustle. Focussing on the UK capital, London, and the capital of the North, Manchester, the campaign highlights the trials and tribulations of creatives pushing to succeed in their cities.

Vibbar are a creative collective in the true sense of the word, who express themselves via various different art forms. Music being a strong focus of theirs, they recently signed a record deal with MistaJam’s Speakerbox label that goes through Sony Music Ent. The partnership between Vibbar and PUMA was a natural step for the #RunTheStreets campaign.

Crew members Poet and Skits sport the TSUGI NETFIT evoKNIT, which is constructed from PUMA’s new NETFIT technology that gets wrapped around a soft evoKNIT upper. Multiple lacing options and the woven gore-crafted heel counter offer added support and comfort. All this sits on PUMA’s trademark IGNITE foam technology, an EVA midsole and a rubber outsole, channeling PUMA’s running tradition into a lifestyle sneaker that provides energy, stability and support. Colourrways focus on Black-Steel Gray, Cameo Rose, Olive Night, White and Icelandic or Baja Blue.

Meanwhile, the rest of the Vibbar crew work the TSUGI Shinsei sneaker. Like the NETFIT evoKNIT, the shoe’s lacing system is pretty unique, coming in from the sides for a snug, secure fit and a solid front face. The knitted sock construction and elastic gore on the heel adds support and comfort, planting it squarely on-trend with current sneaker styles.

Vibbar Collective members present in film: Poetscorner, Skits, TJ, Skribz, Yinka, Dorian, Weezy
Videographer: Josh Cohen
Photography: Ashley Verse
Styling: Gabrielle Sky
Music by: Vibbar