PUMA Reinvents Lacing With IGNITE NETFIT

Continuing in PUMA’s tradition of developing game changing innovations, the Global Sports Brand recently introduced NETFIT – a unique customisable lacing system that offers infinite performance and style options in one shoe. The brand now releases its latest performance trainer featuring this innovation, the IGNITE NETFIT.

NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. The IGNITE NETFIT user will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, anyone can customize their shoe the way they see fit. The options are limitless, bringing customization to another level and giving everyone the chance to be as creative as they possibly can.

The IGNITE NETFIT also features PUMA’s evoKNIT form fitting knit for added comfort and a fresh look. The heel is reinforced by PUMA’s TPU Heel clip, locking the heel into the platform of the shoe for ultimate stabilization.

The IGNITE NETFIT boasts PUMA’s proprietary PU foam with a brand-new chevron design giving users superior energy return and comfort, combine this with the Molded EVA sockliner and the result is ultimate comfort on every run. The outsole provides a perfect platform for users to take every stride with confidence, PUMA’s EverTrack outsole rubber gives durability and traction from heel to toe, with flex grooves allowing for full flexibility at toe off. To add to this, a redesigned transition line runs from the heel to the toe of the shoe and mimics the natural gait of the user to create the smoothest ride possible.

IGNITE NETFIT offers full form-fitting comfort, allowing users the chance to totally customise their fit and style. The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless. The 5 lacing systems include Standard lacing, for runners who need minimal support; Stability lacing, for runners who need additional medial support; Wide Foot lacing, for runners with wider feet that need extra room; Narrow Foot lacing, for runners with narrow feet; and Heel Support lacing, for runners who prefer a tighter fit around the heel.