Founded in 2002 by professional skateboarder Keith Hufnagel, HUF Worldwide is a manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences, HUF embodies cultural inspiration and ideas, represented by its world renowned skate team and ambassadors.
For the HUF Summer 2017 Collection, a refined and forward-thinking approach is manifested through superior craftsmanship. Propelling the culture of skateboarding forward, the collection offers a bold and sonic array of rich color palettes and premium material treatments.
Embracing HUF’s roots in subversive skate and street culture, the HUF Summer 2017 Apparel Collection is driven by common ideologies of punk, reggae, and dancehall movements from the late 70s and early 80s.
Vintage patterns, strong iconic motifs and bold graphic language of that era are recontextualized into contemporary HUF Apparel silhouettes.
Utilising premium materials of high-quality handfeel, the collection offers an elevated range of tailored cut and sew. High-density puff prints, flocking, appliqué, and embroidery are explored throughout tees and fleece. Vibrant overdyes are applied throughout the collection.
Highlights of the season are the Rakuen Souvenir Jacket, Sequoia Anorak Jacket, Voltage Coaches Jacket, 3M Classic H SS Fleece Hoodie, Tiger SS Shirt, 1984 Chambray SS Shirt, Escher Polo, Montauk Shirt, Tiger Cargo Shorts, and Offset Stripe 6 Panel.
Through HUF’s unique vision, the collection seeks to unite the spirit of the subcultures that define a generation.