The launch of PUMA’S 365 street football shoe did not pass into the night unnoticed. Intended as much for football as it is for style, with this we celebrate the streets for which these shoes are home to. In April PUMA hosted a tournament in Paris with 8 teams of football obsessed teens, each captained by a major influencer in the street football scene taken from the worlds of freestyling, comedy, hip-hop and YouTube.
The tournament was surrounded by performances that tapped into the current football street culture from local freestylers, hip-hop artists and dancers. The night cumulated in Mario Balotelli presenting the trophies to the winners and introducing two new signings to the PUMA street roster, Freestyler- Lisa Freestyle and groundbreaking hip-hop artist and football mad- MHD.