ellesse has launched the new initiative ‘Make it Music’. In partnership with Metropolis Studios, the brand has created a series of monthly studio sessions that have been filmed and recorded for distribution across press, social media and online.
Throughout 2017, the series will feature a diverse range of music genres and artists including Belly Squad, Blackwaters, Laurel and Fenech-Soler. The audio will be recorded, mixed and mastered by the studio’s Grammy award-winning engineers and video content produced at the sessions will be hosted by ellesse.
Gavin Newman, Metropolis Events and Content Director stated:
“Metropolis Studios has always been at the forefront of supporting great talent, so it’s very exciting when a brand like ellesse shows a down to earth commitment towards helping spread the music.”
Metropolis Studios is known globally as the world’s No.1 independent recording studio. Around 50% of the UK Top 40 is recorded, mixed, mastered or creatively treated in the iconic complex.Renowned acts including Queen, Michael Jackson, Madonna and the Rolling Stones have worked with Metropolis Studios throughout the years.
First to kick off the series will be UK hip-hop artist Paigey Cakey and indie-pop act Jerry Williams.
Paigey Cakey is a rising success collaborating with the likes of Stormzy, Abel Miller and Chip. Paigey is becoming an increasingly influential female artist within the UK’s growing hip-hop and rap scene. From Hackney in London, Paigey has formed her own individual form of music using her own rhythms and melodies:
“Growing up my biggest inspirations were Miss Dynamite and Missy Elliot. Before I was Paigey Cakey I was actually ‘Hype Dynamite’ because I’m hyper and because I just wanted to be Miss Dynamite.” Paigey states, “I used to look up to Teyana Taylor. I loved her kind of swagger before she had the baby, cos she used to be real tomboy. She had her sexy days too.”
Acclaimed one to watch in 2017 by BT, Jerry Williams draws her inspiration from bands such as Vampire Weekend, Slow Club and Coldplay. The 21 year old released her debut EP ‘Cold Beer’, a collection of songs narrating and documenting her life growing up in Portsmouth:
“I wrote ‘Cold Beer’ about a night out I had in London. I was just about to play a gig and this guy put a cold beer on my leg as I walking up to the stage. I don’t know, it made me think. It was a cool concept like “oh you put the beer on my leg, were you trying to get my attention?” so I just made up a story around that.“
Once a month, Make it Music will release two music artists simultaneously to feature in exclusive interviews, live performances and bespoke content. The variety of music artists will include a range of unsigned, break-through acts as well as more established, recognised talent.
Andy Reid, Marketing Director commented:
“The Make it Music project creates an fantastic partnership between ellesse and some of the best acts and artists coming through right now. We’re incredibly excited to be involved with this talent”.