Joe Boxer To Launch In The UK & Across Europe

Joe Boxer, the brand that has pioneered fun and humour in the underwear sector for over 30 years, is launching for the first time across Europe in multiple retailers.

Partnering with a leading, global underwear manufacturer, Joe Boxer is bringing its unique brand of joy across a beautiful collection of underwear, loungewear, sleepwear, swimwear and towels for both men and women. Original in design and comfortable in construction, the ranges will be hitting shops in early 2018.