Following the well-received debut collection in Autumn-Winter’16, Global Sports Brand PUMA and Amsterdam-based illustrator and sneakerhead Careaux get together once again for a collection that infuses her unique dreamy designs across classic PUMA footwear styles and contemporary apparel designs.
Caroll Lynn more commonly known as Careaux, is a self-confessed sneakerhead and social media sensation. Recognised globally for her trademark digitally rendered artworks, she has caught the eye of major players in the street wear scene.
This season, the PUMA x Careaux collection is inspired by the designer’s travels through Asia, translating the classic Japanese cloud motif and its organic detailing to her signature romantic triangular illustrations. The cloud pattern adorns a range of silhouettes that fuse sportswear and fashion, framed by bold Japanese and floral graphics. This season also sees a shift in color story from pink pastels to blue hues.
A modern interpretation of the Japanese cloud artwork has been blown up and applied to key styles such as the PUMA X Careaux Bomber Jacket. The collection is further comprised of cropped tees, boyfriend-fit shorts and a boxy-fit styled dress. Featuring lightweight premium materials and feminine silhouettes, each style is the perfect companion for a hot summer’s day.
The Japanese inspiration and color palette continues to classic PUMA sneaker styles. The court favorite PUMA Basket gets three different renditions – the PUMA x Careaux Basket Graphic is decked out in an all-over print treatment while the PUMA x Careaux Basket features hints of the Japanese pattern on the heel and finished with gold foil accents. The Basket Strap gives a fresh perspective with velcro straps and embossed leather accents in monotone colorways. Rounding up the footwear styles in the collection is a soft rendition of the sports-inspired silhouette from PUMA’s Trinomic range, the PUMA x Careaux B.O.G. Sock.
The whimsical graphics are also applied to accessories. Capturing a street spirit and alluring femininity, the PUMA X Careaux Bucket Bag dresses an authentic sports-heritage silhouette in a lighthearted graphic, inspired by Japanese clouds. In the same way the baseball cap is finished with Careaux’s characteristic print, blending statement design details with functionality.
All products in the collection are signed off with Careaux’s signature rose in gold and the PUMA branding.