HEX Spring 17

HEX, award-winning fashion tech accessory brand have announced the release of the brand’s new Spring 2017 lookbook and video.

The lookbook video is titled “What’s Your Story?” and takes viewers on a journey across Los Angeles by following different strangers whose paths cross, not knowing that they are actually connected to each other and to the greater story.

Here is the full concept behind the video:


Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet for a moment, and then they are gone. We turn corners, we cross paths and wonder about who they are. In cities and towns all over the world, stories are being written. Beautiful, tragic, victorious, interesting stories. So many different paths we all follow along our common journey. Take your chances. Write your story.

The video was filmed by Mike Bishop and showcases, along with the stills, HEX’s progressive new collections for Spring 2017.