Converse Forever Chuck “Chucks and LA Culture”
Capturing the daring spirit of youth Converse continues the celebration of the Forever Chuck Scenes videos, with the latest release of Chucks and LA Culture. Directed by award-winning filmmaker Karim Huu Do, the video is hosted by Long Beach, CA recording artist and style icon Vince Staples, who takes viewers on a powerful journey through the urban culture of Los Angeles and Chuck Taylor’s influence on street style and hip hop music.
The video taps into the youth culture in Los Angles and brings to life how music and fashion played such important roles. Along the journey, Los Angeles Lakers player Jordan Clarkson and Spanto, founder of Born x Raised also provide colorful commentary and insights.
“Los Angeles has played an important role in revolutionising youth culture far beyond the west coast — from the style to the music scenes” said Julien Cahn, Chief Marketing Officer at Converse. “And Chuck Taylor was a part of that cultural movement, as a symbol for underdogs, rebels and individualists in Los Angeles and all around the world.”
The Forever Chuck Scenes videos explore the diverse cultural settings that have been influenced by the iconic Chuck Taylor. The newly-launched series focuses in on the confident and daring spirit of youth, which has embodied the soul of Converse evangelists in the past, present and future.