HUF x Penthouse Collaboration
Huf worldwide is a skate lifestyle brand committed to challenging the status quo through its subversive attitude.
Since 1965, penthouse magazine’s highly sensational centerfolds are placed against riveting and investigative editorial for contemporary storytelling.
Both sharing humble beginnings through a do-it-yourself approach, Huf and Penthouse collaborate this season on a capsule collection embodying the magazine’s golden age era of the 70s, 80s, and 90s.
Hand-selected archival issue covers and centerfold nostalgia juxtapose sensuous erotica against gold impressions and co-branded iconography.
Premium material treatments include an embroidered coaches jacket featuring a custom-print satin lining, french terry pullover, drop needle football jersey, velvet track suit, satin snapback hat, and silk boxers.
Taking cues from adult magazine censorship sleeve covers, socks and skate decks are concealed in custom black plastic sleeve packaging.
A collaborative Huf x Penthouse Hupper 2 shoe is offered in premium leather featuring a debossed penthouse repeat pattern, metallic gold branding on the tongue,and custom insole artwork.
Additional accessories include a vanilla scented air freshener, gold plated bottle opener keychain, and co-branded hats.
Celebrating the launch of the collection is a provocative lookbook by photographer Kenneth Cappello, featuring 2016 penthouse ‘pet of the year,’ Kenna James.
Available soon at select Huf retailers in the UK, the Huf x Penthouse capsule collection merges a fascination for stimulating sensuality and contemporary skate lifestyle.