SS17 FENTY PUMA By Rihanna


Rihanna, and global athletic brand PUMA, showed the fashion community the Spring/Summer 2017 FENTY PUMA by Rihanna Collection at Paris Fashion Week last month. The collection, available at retail next spring, takes inspiration from 18th century France during the time period of Louis XVI and fuses it with a street style vibe. In front of an intimate audience in the beautiful salons of Hotel Saloman de Rothschild and worldwide via the TIDAL X: RIHANNA livestream, guests and fans took in the exquisiteness and the edge of FENTY PUMA by Rihanna. Fresh, sporty, and ethereal, the FENTY PUMA by RIHANNA Spring/Summer 2017 is sure to shake up the fashion community once again.

The collection continues to play with exaggerated and oversized shapes, while soft pinks, lavenders, and nudes compliment and contrast hard, edgy, sporty looks in olive and rich brown. The collection, designed for both men and women in mind, includes tiered jackets, in a lightweight onion skin fabric, embroidered tricot track dresses and suits, and jacquard pieces uniquely featuring the signature PUMA cat in a custom FENTY floral motif.