Introducing the PUMA Basket Jewel


PUMA blings up the iconic court classic silhouette, the PUMA Basket, to give the sneakers a feminine, chic touch.

The all new PUMA Basket Jewel has an ultra-luxe suede upper, iced with with tonal rhinestones on the tongue. The iconic silhouette has never seen such a glamorous makeover, a level-up in the fashion stakes with this sophisticated execution.

A PUMA icon that declared a new era on the court, the PUMA Basket stole the hearts of many across the hip-hop scene in the 70s with its street styling and high level of comfort. The PUMA Basket Jewel is guaranteed to elevate your style for every occasion – the silhouette can be perfectly teamed with a variety of wardrobes from casual street styling to a more sophisticated look.

Available in both Whisper White and PUMA Black colourways, the styling possibilities are endless.

To celebrate the launch of the Basket Jewel, PUMA worked with key, female influencers in the industry. The pack has been shot by talented fashion photographer Mollie Rose and modelled by blogger & DJ twins – Jordan & Loanne Collyer.

Alongside the likes of ambassadors Rihanna, Cara Delevingne and Kylie Jenner, this drop aligns with PUMA’s continued commitment to support women and drive a strong, female specific focus.


Mollie Rose

Jordan & Loanne Collyer