Live in Levi’s® Project for Spring ’16 Global Brand Campaign Featuring Global Artists

The Levi’s® brand is excited to unveil the latest Live in Levi’s® Campaign Project for 2016: “We Are 501®”. The digital destination, developed in partnership with AKQA, continues to tell stories from around the world celebrating people’s authentic relationship with the brand. Three artists – French music producer, writer, modelCaroline de Maigret , American DJ duo Classixx and Chinese multimedia artistYi Zhou – showcase their personal style and individuality, capturing what their particular 501® jeans mean to them and how they’ve styled them to fit their lives.

Fans are encouraged to share their #501 stories and demonstrate how they’re taking their own significant steps in Levi’s® as we celebrate the We Are #501 family. We’ll monitor social for great #501 stories and surprise a few of our followers with special rewards!

Since launching in 2014, the Live in Levi’s® Project now boasts over one million global visitors and 100,000 mentions of the #LiveInLevis hashtag.

In addition to the digital and social platforms, they’ll show fans how to get the artist’s looks from the season through curated video content.

Visit the site here: levi.com/LiveInLevis

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