For AW15 Boxfresh is taking a new direction and teaming up with modern day creatives for its new campaign – the right here, right now, do it their own way, individuals who embrace a DIY attitude.
Last year the brand celebrated their 25th anniversary with 25 events which explored music, culture, art, film and style. When Boxfresh first started, the brand became synonymous with championing innovative entrepreneurs and creatives before they became mainstream. From AW15, they will return to this ethos and hero with modern day individuals.
WE ARE BOXFRESH
James Kennedy is the founder of urban bicycle manufacturer Kennedy City Bicycles. His aim is to make ultimate city bicycles using the right balance of reliability, style, practicality and value for money. His company aims to help people explore the cities they live in and get them outdoors. James wants people to enjoy the adventure, the freedom and beauty that comes with cycling London’s city streets.